If you’re struggling to be as successful as you’d like to be, there’s a great chance that a discrepancy exists between your goals and your values. If our goals are antithetical to our values, success is all but impossible. We don’t like to behave in ways that are counter to our values. If a mismatch exists, something has to give.

If you’re forever coming up short when it comes to achieving your dreams, your values might be at odds with your goals.

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