At the start of every new year, motivation is high. You set ambitious goals—maybe you want to land a better job, lose weight, exercise daily, or read more books. You feel unstoppable.

You buy a gym membership, stock up on healthy groceries, and even subscribe to Amazon Prime, convinced that your book collection is about to grow exponentially.

But then March rolls around.

You’ve barely read two books, haven’t been to the gym in weeks, and instead of shedding weight, you’ve actually gained a pound. Sound familiar?

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